This past week, I had the chance to speak at a Social Media Marketing class at my alma mater, RIT. In this class, I was asked to discuss my past experience with content marketing and analytics.
In this presentation, I shared
- What content marketing is;
- What Google values in content;
- How to create a content strategy;
- How to engage on social media;
- How to track using various analytics tools.
Enjoy!
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