6 Analytics And Digital Marketing Takeaways From TrackMaven’s Spark 2017

Trackmaven Spark 2017

We use a number of different tools at the Washington Redskins to help oversee our digital data and create actionable insights on web, social media, and beyond. One of those tools is TrackMaven, a social media monitoring tool. I’ve worked with them for as long as I’ve been with the team and I can honestly say they make my job easier by the moment.

Every year, they host a conference called Spark, where they bring together many bright minds from the digital marketing space to explore the realms of data-driven creativity. I have been able to go the last three years and each year, I have come away with something new. This year was no different.

Here are six analytics and digital marketing takeaways I got out of Spark 2017. It was a fantastic experience and I hope to take what I learned with me every day when I go back to work.

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Who Are The Most Popular Athletes In Sports In 2017?

Most Popular Athletes 2017

For the third year in a row, I’ve conducted a survey to figure out who the biggest, most popular, and most recognizable names in sports were. At first, it was done as a way to see how in Derek Jeter’s final year, he became the biggest name in baseball and it would be hard to fill his void. Last year, I added five new sports to go along with the “Big Four” American sports.

This year, the same question remains: When you hear or think of certain sports leagues, who are the first people the come to mind? Who are becoming the faces of their sports and are the most gravitating for viewers and businesses? Continue reading

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6 Takeaways From The 2017 Sloan Sports Analytics Conference

2017 Sloan Sports Analytics Conference

At the beginning of March, I had the privilege of attending the Sloan Sports Analytics Conference for the 3rd time, and this time on behalf of the Washington Redskins. Hosted through MIT and ESPN, it is an amazing learning experience every time I have gone and this time was no different.

It was incredible to hear from so many amazing professionals and meet so many amazing minds. Below are my six major takeaways from the conference. These range from how to assess your data, to the importance of digital, to how to get the most out of your sponsorship activations. Continue reading

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Five Winners and Losers of Super Bowl LI Commercials, Social Media, and Tech

Gatorade Snapchat Lens Super Bowl LI Pepsi Snapchat Lens Super Bowl LI

Super Bowl LI had everything NFL fans could want. The first overtime Super Bowl game in history, the largest comeback in Super Bowl history, and Tom Brady possibly solidifying himself as the greatest quarterback to ever play in the NFL. The second half was must-see TV, especially after the beatdown the Falcons put on the Patriots early on.

Another Super Bowl also meant another year of commercials surrounding The Big Game. Costing $5 million for 30 seconds of airtime, brands trying to showcase themselves need to make the most of each moment. Some do it very well. Others… not so much.

The Super Bowl is also more than just commercials, though. Brands needed to be alert and active throughout the game on social media, as the second screen is becoming more and more important every year. Sometimes, the timely tweet or creative GIF really draws the eyes to your post instead of to the commercial that’s on the screen.

Here are some of my winners and losers from all the commercials, social media, and tech surrounding the Super Bowl. Note: this is not in the traditional sense of best and worst ads. This is a combination of ads, social media activity, and tech. Continue reading

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Instagram Stories: 5 Benefits and Ways To Use It

Instagram Stories

On August 2nd, Instagram unveiled a new “Stories” feature that is very similar to Snapchat’s Stories function. You post a photo or a video for up to 10 seconds and then it lasts for up to 24 hours on the top of the Instagram feed. You can also add in one of Instagram’s filters as well as typed text or drawn art. Continue reading

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My First Year With The Washington Redskins

Geoffrey Blosat Washington Redskins

On this day one year ago, I started working for the Washington Redskins as a digital media analyst. For the first time, I was living outside of Buffalo or Rochester, New York. I hadn’t worked in sports since college and it was time to start doing something I had only dreamed I could do.

Twelve months later, and it has been everything I could have hoped for and then some. Pinch me. Continue reading

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Who Are The Most Popular Athletes In Sports In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

Below are the results of each survey. Each sport is also broken down and on separate pages. Please feel free to leave your input and your feedback. Continue reading

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Who Is The Face Of The UFC In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on mixed martial arts and the UFC. Continue reading

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Who Is The Face Of Tennis In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on tennis. Two legends of the sport, in both men and women, still continue to do well in tournaments year after year. Who makes a bigger impact to a US audience? Continue reading

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Who Is The Face Of Golf In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on golf and the PGA Tour. Despite the lack of success recently, does Tiger Woods’ legacy put him up top? Or do young stars like Spieth or McIlroy stick out more than him? Continue reading

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