Who Is The Face Of US Soccer In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on US football/soccer. Would the women’s World Cup run in 2015 propel their stars to the minds of the American audience? Or would the men’s run in 2014 help make their stars more memorable? Continue reading

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Who Is The Face Of Soccer In 2016? (From A USA Perspective)

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on world football/soccer from a USA perspective. Which of the biggest stars in the world is the most recognizable and thought of with a US audience?

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Who Is The Face Of The NHL In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on the NHL. Last year, Sidney Crosby and Wayne Gretzky dominated the results. Will history repeat itself? Or will players from more dominant teams like the Blackhawks and Capitals rise to the top?

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Who Are The Biggest Names In MLB In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on MLB. Last year, Jeter dominated the attention around baseball all the way until his retirement. Would his name still carry weight? Or will a young star take his place?

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Who Are The Biggest Names In The NBA In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on the NBA. Last year, LeBron James dominated, earning 51% of the vote. Would his continued rise to greatness continue to keep him up top? Or would certain “Splash Brothers” overtake him?

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Who Are The Most Popular Players In The NFL In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on the NFL. Last year, Peyton Manning dominated the vote with 41% of all voters choosing him. Would his recent Super Bowl win changed that? Or did another member of the elite group of quarterbacks overtake him?

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The Winners and Losers Of Super Bowl 50 Advertising and Commercials

Super Bowl Snapchat Filters

Super Bowl 50. The golden anniversary of The Big Game. Panthers vs Broncos. Newton vs Manning. The biggest game of the year had the eyes of the world on every moment. And in the end, Von Miller and the Broncos defense shut down the Panthers and helped to secure a 24-10 victory at Levi Stadium.

With all of the exposure, brands once again paid some big bucks to get exposure on the biggest stage. With all of this, they needed to be on their A-game, both on TV and online. Some brands won. Some brands lost. Here are my winners and losers from Super Bowl 50.
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6 Sports Business Trends To Watch Grow In 2016

Sports Business Trends 2016

2015 was quite the year for sports, tech, social media, and more. The way sports were consumed and enjoyed continued to change and diversify. The behavior of the fan continued to be altered due to updated technologies and new social networks coming to the forefront.

Because of this, teams and networks need to adjust. Where will the fan be? What does the fan want? What will sponsors want to get behind? Here are some of the hot trends from 2015 that will continue to evolve in 2016. Continue reading

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FC Barcelona, Real Madrid, And Their Social Media Marketing For El Clasico

El Clasico

At least twice a year, the two biggest soccer clubs in the world square up for “El Clasico.” Real Madrid and FC Barcelona squared off on Saturday, November 21, as they try to secure their spot atop La Liga, which both clubs have won on numerous occasions.

With both teams having fans all over the world, it’s hard to communicate their message with all of them. That’s where social media and all of the networks and tools that comprise it come into play. Both teams had to do what they could to get fans interested in the game and everything was used, from Facebook to Periscope.

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