At the beginning of March, I had the privilege of attending the Sloan Sports Analytics Conference for the 3rd time, and this time on behalf of the Washington Redskins. Hosted through MIT and ESPN, it is an amazing learning experience every time I have gone and this time was no different.
It was incredible to hear from so many amazing professionals and meet so many amazing minds. Below are my six major takeaways from the conference. These range from how to assess your data, to the importance of digital, to how to get the most out of your sponsorship activations. Continue reading
One month ago, I started the next chapter in my life. I picked up my belongings and moved out of New York for the first time in my life. My dream came true and I was offered the chance to work for a professional sports team.
Since I was young, I have yearned for the chance to work for a sports team, and it didn’t matter the league. In this case, the NFL and the Washington Redskins had the opening and I was able to secure the job. Also, after studying marketing and working with statistics in sports in college, I knew that I wanted to stats for a job, either on or off the field. In this case, it’s off the field.
Filed under Business, Me!
When you’re a marketer, you need to justify your decisions and how your decisions impact the company. So when sending your superiors reports on research and performance results, you will need to make sure they are top-notch.
In today’s technological age, data and information are readily available to collect on nearly any topic. Web traffic is just one of them. Tools like Google Analytics and Adobe Omniture make all kinds of information readily available to you. Besides, your boss will be looking for numbers which can translate into dollars.
For months, SEO professionals from across all industries prepared for Google’s new algorithm that would hurt sites that were not properly optimized for mobile devices. This was done to go along with the shift in consumer behavior in which mobile browsing is done as frequently as desktop browsing and encourage businesses to cater to their customers on more than just a computer.
We all know the big names across the sports world. Manning. Brady. LeBron. Durant. Big Papi. Crosby. Ovechkin. Woods. Mickleson. Messi. Ronaldo. These are all big names not because of what they do on the field, but what they do off of it.
All of these athletes have made appearances on TV and in entertainment and are often looked to as big faces for endorsements of various brands and companies. A big name athlete associated with your brand can go a long way to leaving a lasting impression in the eyes of fans.
Filed under Business, Sports