Category Archives: Social Media

6 Analytics And Digital Marketing Takeaways From TrackMaven’s Spark 2017

Trackmaven Spark 2017

We use a number of different tools at the Washington Redskins to help oversee our digital data and create actionable insights on web, social media, and beyond. One of those tools is TrackMaven, a social media monitoring tool. I’ve worked with them for as long as I’ve been with the team and I can honestly say they make my job easier by the moment.

Every year, they host a conference called Spark, where they bring together many bright minds from the digital marketing space to explore the realms of data-driven creativity. I have been able to go the last three years and each year, I have come away with something new. This year was no different.

Here are six analytics and digital marketing takeaways I got out of Spark 2017. It was a fantastic experience and I hope to take what I learned with me every day when I go back to work.

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Instagram Stories: 5 Benefits and Ways To Use It

Instagram Stories

On August 2nd, Instagram unveiled a new “Stories” feature that is very similar to Snapchat’s Stories function. You post a photo or a video for up to 10 seconds and then it lasts for up to 24 hours on the top of the Instagram feed. You can also add in one of Instagram’s filters as well as typed text or drawn art. Continue reading

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The Winners and Losers Of Super Bowl 50 Advertising and Commercials

Super Bowl Snapchat Filters

Super Bowl 50. The golden anniversary of The Big Game. Panthers vs Broncos. Newton vs Manning. The biggest game of the year had the eyes of the world on every moment. And in the end, Von Miller and the Broncos defense shut down the Panthers and helped to secure a 24-10 victory at Levi Stadium.

With all of the exposure, brands once again paid some big bucks to get exposure on the biggest stage. With all of this, they needed to be on their A-game, both on TV and online. Some brands won. Some brands lost. Here are my winners and losers from Super Bowl 50.
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6 Sports Business Trends To Watch Grow In 2016

Sports Business Trends 2016

2015 was quite the year for sports, tech, social media, and more. The way sports were consumed and enjoyed continued to change and diversify. The behavior of the fan continued to be altered due to updated technologies and new social networks coming to the forefront.

Because of this, teams and networks need to adjust. Where will the fan be? What does the fan want? What will sponsors want to get behind? Here are some of the hot trends from 2015 that will continue to evolve in 2016. Continue reading

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FC Barcelona, Real Madrid, And Their Social Media Marketing For El Clasico

El Clasico

At least twice a year, the two biggest soccer clubs in the world square up for “El Clasico.” Real Madrid and FC Barcelona squared off on Saturday, November 21, as they try to secure their spot atop La Liga, which both clubs have won on numerous occasions.

With both teams having fans all over the world, it’s hard to communicate their message with all of them. That’s where social media and all of the networks and tools that comprise it come into play. Both teams had to do what they could to get fans interested in the game and everything was used, from Facebook to Periscope.

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#Spark15: A Recap of Spark Presented by Trackmaven

Spark 2015

On October 8th, I had the privilege of attending Spark, a content marketing conference hosted by the data analytics company Trackmaven. Trackmaven is a platform I use every day at my job and it helps us track our social data and find out how we match up to our competitors on a daily basis.

At Spark, some of the biggest and best in content and internet marketing came to speak, network, and share advice on how to get the most out of your digital marketing efforts and your content. People from all industries, from print media to music to moving services, were in attendance and getting all kinds of different perspectives was eye-opening and enlightening.

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Twitter Moments: What It Is, The Pros And Cons, And How It Could Be Used Again

On Thursday, October, 6, Twitter unveiled its new “Moments” feature, a tool used to give people a live look into an event as it’s going on. Twitter is losing ground against Facebook, Instagram, and Snapchat in terms of popularity with certain demographics and needs to change its platform up to spark some life into it. This goes along with the decision to possibly increase the amount of characters in a tweet as well as the “Highlights” section.

Used as a way to get “the best of Twitter in an instant,” you can follow a series of events and Twitter will deliver content into your feed that is related to said event. In this case, the first event to be used with it was the AL Wild Card game between the Houston Astros and the New York Yankees.

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Sports Marketing and Social Media News From The 2015 NFL Draft

2015 NFL Draft Social Media Marketing

The NFL Draft is this weekend, and a lot is on the line for a number of different teams. Fans, players, & NFL hopefuls will be anxiously awaiting to see where players end up and what teams “win” over the weekend.

Not only do teams have a lot riding on the line, but businesses have a lot at stake too. Companies have already signed players as endorsers for their brands, like Johnny Manziel and others were last year. Sponsors of NFL teams wonder if their teams have drafted the next superstar that will put fans in the seats & get more exposure for their company.

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5 Areas to Focus On to Improve Your Website and Grow Your Business

Improving Your Business Website

Starting a new business and need to build a new website? Looking to grow your business and find your current website outdated? Not getting nearly enough traffic to your site or you’re not seeing any leads converting?

There are a number of things that you can do to make sure that do not run into any issues during this transition and growth process. Here are FIVE areas of focus that you need to emphasize to improve your website and grow your business in today’s ever-changing world. Continue reading

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