We use a number of different tools at the Washington Redskins to help oversee our digital data and create actionable insights on web, social media, and beyond. One of those tools is TrackMaven, a social media monitoring tool. I’ve worked with them for as long as I’ve been with the team and I can honestly say they make my job easier by the moment.
Every year, they host a conference called Spark, where they bring together many bright minds from the digital marketing space to explore the realms of data-driven creativity. I have been able to go the last three years and each year, I have come away with something new. This year was no different.
Here are six analytics and digital marketing takeaways I got out of Spark 2017. It was a fantastic experience and I hope to take what I learned with me every day when I go back to work.