At the beginning of March, I had the privilege of attending the Sloan Sports Analytics Conference for the 3rd time, and this time on behalf of the Washington Redskins. Hosted through MIT and ESPN, it is an amazing learning experience every time I have gone and this time was no different.
It was incredible to hear from so many amazing professionals and meet so many amazing minds. Below are my six major takeaways from the conference. These range from how to assess your data, to the importance of digital, to how to get the most out of your sponsorship activations. Continue reading
For months, SEO professionals from across all industries prepared for Google’s new algorithm that would hurt sites that were not properly optimized for mobile devices. This was done to go along with the shift in consumer behavior in which mobile browsing is done as frequently as desktop browsing and encourage businesses to cater to their customers on more than just a computer.
Every year, MIT and ESPN bring together some of the biggest and brightest minds in sports. At the Sloan Sports Analytics Conference, new ideas about how to use modern data and analytics to enhance to quality of sports, both on and off the field. From improving player performance to tracking sports sponsorship, analysts, athletes, and chief officers shared where they thought the industry was going.
On February 18th and 19th, I had the privilege of being able to tune into #SportsConf, a digital conference combining the biggest and brightest minds in sports business and tech together. Touching on a number of topics over Google Hangout, they answered some of the biggest questions digital media managers are asking themselves every day.