Category Archives: Technology

6 Takeaways From The 2017 Sloan Sports Analytics Conference

2017 Sloan Sports Analytics Conference

At the beginning of March, I had the privilege of attending the Sloan Sports Analytics Conference for the 3rd time, and this time on behalf of the Washington Redskins. Hosted through MIT and ESPN, it is an amazing learning experience every time I have gone and this time was no different.

It was incredible to hear from so many amazing professionals and meet so many amazing minds. Below are my six major takeaways from the conference. These range from how to assess your data, to the importance of digital, to how to get the most out of your sponsorship activations. Continue reading

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The Winners and Losers Of Super Bowl 50 Advertising and Commercials

Super Bowl Snapchat Filters

Super Bowl 50. The golden anniversary of The Big Game. Panthers vs Broncos. Newton vs Manning. The biggest game of the year had the eyes of the world on every moment. And in the end, Von Miller and the Broncos defense shut down the Panthers and helped to secure a 24-10 victory at Levi Stadium.

With all of the exposure, brands once again paid some big bucks to get exposure on the biggest stage. With all of this, they needed to be on their A-game, both on TV and online. Some brands won. Some brands lost. Here are my winners and losers from Super Bowl 50.
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#Spark15: A Recap of Spark Presented by Trackmaven

Spark 2015

On October 8th, I had the privilege of attending Spark, a content marketing conference hosted by the data analytics company Trackmaven. Trackmaven is a platform I use every day at my job and it helps us track our social data and find out how we match up to our competitors on a daily basis.

At Spark, some of the biggest and best in content and internet marketing came to speak, network, and share advice on how to get the most out of your digital marketing efforts and your content. People from all industries, from print media to music to moving services, were in attendance and getting all kinds of different perspectives was eye-opening and enlightening.

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Twitter Moments: What It Is, The Pros And Cons, And How It Could Be Used Again

On Thursday, October, 6, Twitter unveiled its new “Moments” feature, a tool used to give people a live look into an event as it’s going on. Twitter is losing ground against Facebook, Instagram, and Snapchat in terms of popularity with certain demographics and needs to change its platform up to spark some life into it. This goes along with the decision to possibly increase the amount of characters in a tweet as well as the “Highlights” section.

Used as a way to get “the best of Twitter in an instant,” you can follow a series of events and Twitter will deliver content into your feed that is related to said event. In this case, the first event to be used with it was the AL Wild Card game between the Houston Astros and the New York Yankees.

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Google Mobile Searches Now Occur More Than Desktop Ones. What To Do?

Google Mobile Searches

For months, SEO professionals from across all industries prepared for Google’s new algorithm that would hurt sites that were not properly optimized for mobile devices. This was done to go along with the shift in consumer behavior in which mobile browsing is done as frequently as desktop browsing and encourage businesses to cater to their customers on more than just a computer.

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5 Areas to Focus On to Improve Your Website and Grow Your Business

Improving Your Business Website

Starting a new business and need to build a new website? Looking to grow your business and find your current website outdated? Not getting nearly enough traffic to your site or you’re not seeing any leads converting?

There are a number of things that you can do to make sure that do not run into any issues during this transition and growth process. Here are FIVE areas of focus that you need to emphasize to improve your website and grow your business in today’s ever-changing world. Continue reading

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#SSAC15: The 2015 Sloan Sports Analytics Conference

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Every year, MIT and ESPN bring together some of the biggest and brightest minds in sports. At the Sloan Sports Analytics Conference, new ideas about how to use modern data and analytics to enhance to quality of sports, both on and off the field. From improving player performance to tracking sports sponsorship, analysts, athletes, and chief officers shared where they thought the industry was going.

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#SportsConf 2015: A Recap

On February 18th and 19th, I had the privilege of being able to tune into #SportsConf, a digital conference combining the biggest and brightest minds in sports business and tech together. Touching on a number of topics over Google Hangout, they answered some of the biggest questions  digital media managers are asking themselves every day.

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10 Games I Am Excited About From E3 2013

As a video game fan, E3 is one of my favorite times of the year. It gives me a sneak peak of the power of today’s technology and what will be entertaining me in the near future. The majority of the games that are shown off blow me away in some way, whether that be because of amazing graphics, intense action, or a killer story idea.

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