In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.
This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?
Below are the results of each survey. Each sport is also broken down and on separate pages. Please feel free to leave your input and your feedback. Continue reading