For the third year in a row, I’ve conducted a survey to figure out who the biggest, most popular, and most recognizable names in sports were. At first, it was done as a way to see how in Derek Jeter’s final year, he became the biggest name in baseball and it would be hard to fill his void. Last year, I added five new sports to go along with the “Big Four” American sports.
This year, the same question remains: When you hear or think of certain sports leagues, who are the first people the come to mind? Who are becoming the faces of their sports and are the most gravitating for viewers and businesses? Continue reading