Tag Archives: Social Media And Sports

Twitter Moments: What It Is, The Pros And Cons, And How It Could Be Used Again

On Thursday, October, 6, Twitter unveiled its new “Moments” feature, a tool used to give people a live look into an event as it’s going on. Twitter is losing ground against Facebook, Instagram, and Snapchat in terms of popularity with certain demographics and needs to change its platform up to spark some life into it. This goes along with the decision to possibly increase the amount of characters in a tweet as well as the “Highlights” section.

Used as a way to get “the best of Twitter in an instant,” you can follow a series of events and Twitter will deliver¬†content into your feed that is related to said event.¬†In this case, the first event to be used with it was the AL Wild Card game between the Houston Astros and the New York Yankees.

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Filed under Social Media, Technology

The Winners and Losers In Super Bowl Ads and Commercials

You go sharks.

You go sharks.

Wow… Super Bowl XLIX was certainly one for the record books! New England defeats Seattle 28-24, thanks to Tom Brady throwing for 328 yards as well as some questionable playcalling/execution from Seattle. The Patriots came back from being 10 points down at the start of the 4th quarter to make for one of the most exciting Super Bowl endings that I can remember.

Let’s not forget the Halftime Show, either. Katy Perry, combined with Lenny Kravitz and surprise guest Missy Elliott, made halftime a fun one from start to finish. Oh, and let’s not forget about these guys either. Seriously, I wasn’t sure whether to laugh or stand and applaud.

But amidst all of the glitz and glamour during the game, what separates the Super Bowl from the other major championships is what goes on off the field: the commercials. NBC charges over $4 million to companies looking for a 30-second spot during breaks. Since it costs so much, companies go over the top to gain as much exposure as they can in a clever fashion.

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Filed under Sports