At the beginning of March, I had the privilege of attending the Sloan Sports Analytics Conference for the 3rd time, and this time on behalf of the Washington Redskins. Hosted through MIT and ESPN, it is an amazing learning experience every time I have gone and this time was no different.
It was incredible to hear from so many amazing professionals and meet so many amazing minds. Below are my six major takeaways from the conference. These range from how to assess your data, to the importance of digital, to how to get the most out of your sponsorship activations. Continue reading
When you’re a marketer, you need to justify your decisions and how your decisions impact the company. So when sending your superiors reports on research and performance results, you will need to make sure they are top-notch.
In today’s technological age, data and information are readily available to collect on nearly any topic. Web traffic is just one of them. Tools like Google Analytics and Adobe Omniture make all kinds of information readily available to you. Besides, your boss will be looking for numbers which can translate into dollars.
Every year, MIT and ESPN bring together some of the biggest and brightest minds in sports. At the Sloan Sports Analytics Conference, new ideas about how to use modern data and analytics to enhance to quality of sports, both on and off the field. From improving player performance to tracking sports sponsorship, analysts, athletes, and chief officers shared where they thought the industry was going.
Photo via ESPN
Monday night, the Green Bay Packers beat the Atlanta Falcons 43-37 at Lambeau Field to move to 10-3. They will be going up against my Buffalo Bills in Week 15.
At the center of it was MVP front-runner Aaron Rodgers, going 24-for-36, throwing for 327 yards and 3 TDs.
Rodgers has been playing at an extremely high level all season and continues to make the case of being the best quarterback in the NFL today. He is 6th in yards (3,652), 8th in completion percentage (66.3%), 1st in Yards/Attempt (8.78), 3rd in TDs (35), 1st in QB rating (119.0, up by 10.2 points), 1st in NFL Total QBR (86.3, Peyton is 79.7), and has thrown the fewest INTs amongst qualified QBs (3). That TD/INT ratio of 11.6 is good for best in the NFL this year, and it isn’t even close.
Now, Monday marked Rodgers’ 100th start in the NFL, and the question is raised: How good is Aaron Rodgers and where does he stand amongst the great ones?