Tag Archives: Sports Business

10 New Faces Of Athlete Endorsements and Sports Marketing

 

Athlete Endorsements & Sports Marketing

We all know the big names across the sports world. Manning. Brady. LeBron. Durant. Big Papi. Crosby. Ovechkin. Woods. Mickleson. Messi. Ronaldo. These are all big names not because of what they do on the field, but what they do off of it.

All of these athletes have made appearances on TV and in entertainment and are often looked to as big faces for endorsements of various brands and companies. A big name athlete associated with your brand can go a long way to leaving a lasting impression in the eyes of fans.

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#SSAC15: The 2015 Sloan Sports Analytics Conference

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Every year, MIT and ESPN bring together some of the biggest and brightest minds in sports. At the Sloan Sports Analytics Conference, new ideas about how to use modern data and analytics to enhance to quality of sports, both on and off the field. From improving player performance to tracking sports sponsorship, analysts, athletes, and chief officers shared where they thought the industry was going.

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#SportsConf 2015: A Recap

On February 18th and 19th, I had the privilege of being able to tune into #SportsConf, a digital conference combining the biggest and brightest minds in sports business and tech together. Touching on a number of topics over Google Hangout, they answered some of the biggest questions  digital media managers are asking themselves every day.

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The Winners and Losers In Super Bowl Ads and Commercials

You go sharks.

You go sharks.

Wow… Super Bowl XLIX was certainly one for the record books! New England defeats Seattle 28-24, thanks to Tom Brady throwing for 328 yards as well as some questionable playcalling/execution from Seattle. The Patriots came back from being 10 points down at the start of the 4th quarter to make for one of the most exciting Super Bowl endings that I can remember.

Let’s not forget the Halftime Show, either. Katy Perry, combined with Lenny Kravitz and surprise guest Missy Elliott, made halftime a fun one from start to finish. Oh, and let’s not forget about these guys either. Seriously, I wasn’t sure whether to laugh or stand and applaud.

But amidst all of the glitz and glamour during the game, what separates the Super Bowl from the other major championships is what goes on off the field: the commercials. NBC charges over $4 million to companies looking for a 30-second spot during breaks. Since it costs so much, companies go over the top to gain as much exposure as they can in a clever fashion.

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