We all know the big names across the sports world. Manning. Brady. LeBron. Durant. Big Papi. Crosby. Ovechkin. Woods. Mickleson. Messi. Ronaldo. These are all big names not because of what they do on the field, but what they do off of it.
All of these athletes have made appearances on TV and in entertainment and are often looked to as big faces for endorsements of various brands and companies. A big name athlete associated with your brand can go a long way to leaving a lasting impression in the eyes of fans.
Filed under Business, Sports
Every year, MIT and ESPN bring together some of the biggest and brightest minds in sports. At the Sloan Sports Analytics Conference, new ideas about how to use modern data and analytics to enhance to quality of sports, both on and off the field. From improving player performance to tracking sports sponsorship, analysts, athletes, and chief officers shared where they thought the industry was going.
On February 18th and 19th, I had the privilege of being able to tune into #SportsConf, a digital conference combining the biggest and brightest minds in sports business and tech together. Touching on a number of topics over Google Hangout, they answered some of the biggest questions digital media managers are asking themselves every day.