Tag Archives: Sports Marketing

FC Barcelona, Real Madrid, And Their Social Media Marketing For El Clasico

El Clasico

At least twice a year, the two biggest soccer clubs in the world square up for “El Clasico.” Real Madrid and FC Barcelona squared off on Saturday, November 21, as they try to secure their spot atop La Liga, which both clubs have won on numerous occasions.

With both teams having fans all over the world, it’s hard to communicate their message with all of them. That’s where social media and all of the networks and tools that comprise it come into play. Both teams had to do what they could to get fans interested in the game and everything was used, from Facebook to Periscope.

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Filed under Social Media, Sports

Sports Marketing and Social Media News From The 2015 NFL Draft

2015 NFL Draft Social Media Marketing

The NFL Draft is this weekend, and a lot is on the line for a number of different teams. Fans, players, & NFL hopefuls will be anxiously awaiting to see where players end up and what teams “win” over the weekend.

Not only do teams have a lot riding on the line, but businesses have a lot at stake too. Companies have already signed players as endorsers for their brands, like Johnny Manziel and others were last year. Sponsors of NFL teams wonder if their teams have drafted the next superstar that will put fans in the seats & get more exposure for their company.

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10 New Faces Of Athlete Endorsements and Sports Marketing

 

Athlete Endorsements & Sports Marketing

We all know the big names across the sports world. Manning. Brady. LeBron. Durant. Big Papi. Crosby. Ovechkin. Woods. Mickleson. Messi. Ronaldo. These are all big names not because of what they do on the field, but what they do off of it.

All of these athletes have made appearances on TV and in entertainment and are often looked to as big faces for endorsements of various brands and companies. A big name athlete associated with your brand can go a long way to leaving a lasting impression in the eyes of fans.

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Filed under Business, Sports