Tag Archives: Steph Curry Endorsements

Who Are The Biggest Names In The NBA In 2016?

In January 2015, I conducted a small survey to figure out who the biggest names in American sports were. At the time, it was done to show the impact that Derek Jeter had on baseball in his last season and how the Yankees, sports media, and brands had done a great job of celebrating him. On top of that, it was to show how baseball might have an issue filling the void in having a superstar.

This year, I wanted to do the same thing with no specific mission in mind. Who are the biggest names in major American sports? Who are the athletes that brands can use as endorsers for products? Who are the stars that the public and the media gravitate to?

This focuses on the NBA. Last year, LeBron James dominated, earning 51% of the vote. Would his continued rise to greatness continue to keep him up top? Or would certain “Splash Brothers” overtake him?

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10 New Faces Of Athlete Endorsements and Sports Marketing


Athlete Endorsements & Sports Marketing

We all know the big names across the sports world. Manning. Brady. LeBron. Durant. Big Papi. Crosby. Ovechkin. Woods. Mickleson. Messi. Ronaldo. These are all big names not because of what they do on the field, but what they do off of it.

All of these athletes have made appearances on TV and in entertainment and are often looked to as big faces for endorsements of various brands and companies. A big name athlete associated with your brand can go a long way to leaving a lasting impression in the eyes of fans.

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